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Explore Our Watches

Limited releases, customs, and MOD builds.

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We’re a Chicago‑based, family‑run watch company dedicated to modern design and durable builds. Our timepieces reflect the spirit, grit, and energy of the city we call home. Made for everyday wear.

We’re a Chicago‑based, family‑run watch company dedicated to modern design and durable builds. Our timepieces reflect the spirit, grit, and energy of the city we call home. Made for everyday wear.

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SQND CITY 'BEARS' Homage 42MM Diver

The SQND City Bears homage blends bold Chicago spirit with modern design, celebrating the legacy of the Monsters of the Midway.

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SQND?

SQND is pronounced "second," a nod to the heartbeat of time that connects us all, and a quiet tribute to the Second City, our home and inspiration. Rooted in Chicago’s rhythm and resilience, we believe every second carries weight, every story deserves precision, and every design holds legacy. Check back at sqndcitywatches.com for updates, new builds, and upcoming drops.

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blog

Quick hits on SQND CITY releases, mods, and microbrand progress.

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"Fantastic work! The dial design is truly original and unlike anything I've seen. Great store and great builder. I will definitely be back!"

Adam (Etsy)

​​"This watch works perfectly between casual and formal wear. The color matches my wardrobe better than I expected. Highly recommend!"

Dave (Etsy)

"Hector has impeccable taste in his custom builds. I've been recommending him to everyone. If you don't see what you want, he can build your dream watch."

Robert Morris (Marketplace)

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