SQND CITY is entering a new phase with its upcoming Fall 2026 release, marking a significant shift from quartz to mechanical watches. This limited edition automatic watch draws inspiration from Chicago’s rich culture and identity, offering enthusiasts a unique timepiece that celebrates the city without relying on official team logos. The release coincides with football season, making it a timely tribute for fans and collectors alike. Moving Beyond Quartz: The New Direction fo

When I first started SQND CITY, the plan was simple: launch a clean, retro quartz watch line that felt familiar and accessible. But as I dove deeper into watchmaking, spending countless nights adjusting tolerances, sourcing parts, and learning the realities of manufacturing, I realized I was capable of much more. The original idea felt too small. I wasn’t just assembling watches anymore—I was designing and engineering them from the ground up. This shift changed everything. SQ

The Casio F91W is more than just a digital watch. Since its release in 1989, it has become a symbol of simplicity, reliability, and cultural significance. Despite the rapid evolution of wearable technology, this modest timepiece continues to capture the attention of watch enthusiasts around the world. What makes the F91W stand out in a market flooded with smartwatches and luxury brands? This post explores the reasons behind its enduring appeal and why it remains a top choice

Every great venture begins with a spark—an idea that refuses to be ignored. For SQND City, that spark came from a deep love for watches and storytelling, combined with a desire to create something meaningful. This journey is not just about building a brand; it’s about embracing passion, risk, and the value of time itself. The Moment When an Idea Demands Attention Many people carry ideas quietly, unsure if they should take the leap. For Hector Barajas, the founder behind SQND

When SQND launched, the goal was clear: create watches that do more than tell time. They wanted to craft pieces that carry meaning, precision, and stories worth sharing. The introduction of the 88 Drive Series marks a significant milestone in this journey. It is not just a collection of watches; it is a reflection of resilience, nostalgia, and the energy that propels us forward in life. The Heartbeat of 88 Drive The 88 Drive Series draws inspiration from retro aesthetics comb

In a world where new technology emerges every day, some designs remain timeless. Casio’s retro digital watches are a perfect example. These watches, once a staple of everyday life in the 1980s and 1990s, have left a lasting mark on watch design. Their simple, practical style and innovative features continue to inspire watchmakers today. This post explores how Casio’s legacy shapes modern watchmaking, focusing on the blend of nostalgia and innovation that keeps these designs a