How a single watch repair turned into 50 plus builds, a Marketplace side hustle, an Etsy shop, an LLC, and the SQND CITY brand. Here's where things stand and what's coming next.

When I first started SQND CITY, the plan was simple: launch a clean, retro quartz watch line that felt familiar and accessible. But as I dove deeper into watchmaking, spending countless nights adjusting tolerances, sourcing parts, and learning the realities of manufacturing, I realized I was capable of much more. The original idea felt too small. I wasn’t just assembling watches anymore—I was designing and engineering them from the ground up. This shift changed everything. SQ

Every great venture begins with a spark—an idea that refuses to be ignored. For SQND City, that spark came from a deep love for watches and storytelling, combined with a desire to create something meaningful. This journey is not just about building a brand; it’s about embracing passion, risk, and the value of time itself. The Moment When an Idea Demands Attention Many people carry ideas quietly, unsure if they should take the leap. For Hector Barajas, the founder behind SQND

When SQND launched, the goal was clear: create watches that do more than tell time. They wanted to craft pieces that carry meaning, precision, and stories worth sharing. The introduction of the 88 Drive Series marks a significant milestone in this journey. It is not just a collection of watches; it is a reflection of resilience, nostalgia, and the energy that propels us forward in life. The Heartbeat of 88 Drive The 88 Drive Series draws inspiration from retro aesthetics comb