How a single watch repair turned into 50 plus builds, a Marketplace side hustle, an Etsy shop, an LLC, and the SQND CITY brand. Here's where things stand and what's coming next.

From the printed shipping box to the watch roll, tools, and movement guide card, here's everything that comes with a SQND CITY watch and why I include it.

When I first started SQND CITY, the plan was simple: launch a clean, retro quartz watch line that felt familiar and accessible. But as I dove deeper into watchmaking, spending countless nights adjusting tolerances, sourcing parts, and learning the realities of manufacturing, I realized I was capable of much more. The original idea felt too small. I wasn’t just assembling watches anymore—I was designing and engineering them from the ground up. This shift changed everything. SQ

Every great venture begins with a spark—an idea that refuses to be ignored. For SQND City, that spark came from a deep love for watches and storytelling, combined with a desire to create something meaningful. This journey is not just about building a brand; it’s about embracing passion, risk, and the value of time itself. The Moment When an Idea Demands Attention Many people carry ideas quietly, unsure if they should take the leap. For Hector Barajas, the founder behind SQND